Branding is everything your target audience thinks it is. Some products may have superior features, but what sets the top brands apart is their ability to build a strong brand that resonates and connects with customers. It is their narrative, their emotional core, and the shared values they have with their market. Whether your business is in Phoenix or another city, brand designers recommend the following tips to build a strong branding identity.
Do an Internal Review
A look into your company’s flaws and strengths is one way to strengthen your brand. The SWOT (strengths, weaknesses, opportunities, and threats) analysis provides you with insights about your brand’s position in the market. This internal review offers a “bird’s eye view” of where you are in the market, what products or services click with customers, possible new ventures, and potential threats you will encounter when you enact marketing strategies. Brainstorm with your team to identify creative solutions and improvements to build a strong brand.
Get a Different Perspective
Do you feel like walking into an echo chamber whenever you review your brand? Looking internally to improve your company is a good practice, but sometimes, you might miss potential creative solutions when all the voices you hear are familiar. A third party provides a different perspective. They take a detached look at the strengths and weaknesses of your organization. They can formulate questions and answers that you failed to realize.
Create a Memorable Logo
Some of the world’s leading brands have instantly recognizable logos. These include Nike, Adidas, Coca-Cola, and Apple. One glance at these logos leads to instant recognition. This is what you want to achieve when you brainstorm and create a logo. It doesn’t have to be complex. The simpler logos are easier to process and associate with your company. Choose an image and a combination of colors that elicit the emotions you want from your audience. You want them to make an instant connection once they see a picture of your logo, whether on a website or calling card.
Use a Language that Connects
Branding isn’t just visual; it is also the language you use to communicate with your target audience. Will you use scientific or formal terms? Would you rather have a conversational tone? The words and even the tone of your advertising materials affect the way your market perceives you. Language can elicit the reactions and feelings you want from your customers. Combine it with suitable imagery of your posters and commercials to get the results you want.
Understand Your Audience
Learn more about your target market to understand their needs and wants and their current perception of your brand. Listen to feedback and comments on your social media pages. Their responses to your products and services allow you to identify ways to improve your messaging and branding.
These strategies allow you to build a long-lasting and robust brand, which people will recognize wherever and whenever. Implement these to differentiate your company from competitors and achieve your business objectives.
